123RF Launches Artificial Intelligence Powered Search and Image Generation

SINGAPORE - May 30, 2023 - PRLog -- 123RF, a global pioneer in the stock content industry, is transforming how users interact with their extensive library through the launch of a state-of-the-art AI Search feature. 123RF's AI Search offers clients a faster turnaround, relevant results, and a highly intuitive search experience.

The new AI Search feature is powered by an algorithm that delivers precise yet aesthetically pleasing search results. The search is very versatile and works with broad search terms or even objects spelled differently. Searches with long-form descriptions and natural language, are supported. By recognizing distinct visual attributes of images, the AI Search feature can deliver a broader and more diverse set of results to cater to the specific needs of each user across all major languages, fit for a worldwide audience.

Alex Png, CEO of 123RF explains "Traditionally, the stock content industry has always relied extensively on keywords supplied by contributors. Today, 123RF sets itself apart from our competitors with AI-powered technology that visually recognizes objects, moods, or concepts but also human-based attributes."

Jack Sen Pang, Chief Product and Technology Officer, emphasizes the significance of this AI-powered advancement: "By leveraging proprietary AI technology and our historical search experience, we move beyond traditional reliance on keywords in the stock image industry."

The AI Search combines advanced behavior and personalized results, tailoring the user experience. As users interact with the platform, the search results become increasingly personalized, enabling them to find what they need.

The feature benefits contributors by providing fair exposure to relevant images in the library, leading to higher conversions. It enhances image discovery, surpassing keyword-based systems, and ensures attention to all relevant content. This comprehensive approach expands user choices and improves project outcomes.

As the first key component of 123RF's Artificial Intelligence-led strategy, the AI-powered Search feature is just one of the three primary AI technologies set to transform user experience. The brand anticipates additional AI capabilities that will facilitate image generation, advanced editing, enhancements, and automation, marking a new era in digital imagery. This strategic direction aims to make design smarter, faster, and easier for all users to be creative.

Simultaneously, 123RF stays committed to the ethical usage of AI technologies, understanding the imperative of maintaining trust and transparency in delivering industry-leading creative solutions. The ultimate goal is to enable users to navigate the platform with speed and accuracy, finding the right content with intuitive AI-driven tools.

ABOUT 123RF

Founded in 2005, 123RF has grown to be one of the world's largest royalty-free digital stock agencies. As part of INMAGINE, 123RF has helped millions of users tell their stories by offering millions of creative content spanning imagery, sound, and motion contributed by talents from around the world.
https://www.123rf.com