VSA Celebrates 1,000th Client Milestone
Nationally recognized lead generation and appointment-setting firm VSA Prospecting welcomed its 1,000th client this month. Founder and CEO Valerie Schlitt called it a "remarkable" achievement.
By: VSA Prospecting
At the time, Ms. Schlitt never would have guessed that she'd someday be talking about her company's 1,000th client.
VSA surpassed the 1,000-client milestone last month, continuing its commitment to helping companies grow their business through a variety of lead generation, appointment-
"It's always been about trying to fulfill client needs," Ms. Schlitt says. "It was never a goal of how many we would get. If we had the same client and just did great work for them, we'd be happy.
"But because we developed an expertise and we were able to work with so many different kinds of businesses and fulfill their needs, it enabled us to grow. It wasn't as though we were targeting a thousand, but a thousand is kind of remarkable."
Fittingly, the 1,000th client offers a service very different from most of VSA's previous partners. Every VSA campaign is highly customized to meet each individual client's needs.
VSA has come a long way since the early days of the company when call results were documented with pen and paper. The lead generation business has grown increasingly sophisticated over the last two decades, as have the offerings of VSA's clients, and VSA has always kept pace with the changes.
"We relied on the phone at the beginning, and now you look at all the ways we support our clients beyond just the phone," says Michele Plunkett, VSA's Senior Vice President of Strategic Partnerships. "Having the right tech stack is critical. We're always evaluating what makes the most sense for our client's ROI, and for VSA."
One of the turning points in VSA's growth was a partnership with a large North American company with multiple business units, each of which required a separate program. VSA frequently works with clients with complex B2B offerings.
"For years we had a handful of clients who came and went," says Ms. Plunkett, who joined VSA in 2011 as a Business Development Representative and has since served as Program Manager, Director of Operations, VP of Operations and Innovation, and COO, before assuming her current role in 2022. "Typically, we'd have 10 clients in a year, now, we target at least 45 active clients in a year. That kind of scale is incredible."
One of the biggest factors in VSA's growth has been referrals from key partners throughout the history of the company, some dating back to the early years.
VSA has continued to support clients through a variety of economic challenges, including the 2008 recession and the COVID-19 pandemic.
"The relationships we've built along the way have enabled Michele to springboard and build other relationships because they give us credibility,"
For more information about VSA, Inc. please visit www.vsaprospecting.com