Luxury Presence and Sell It Like Serhant Collaborate for "State of Real Estate Marketing" Report

The report reveals insights and best practices from top luxury agents to help real estate professionals understand and navigate the 2023 real estate marketing landscape.
By: Luxury Presence
SANTA MONICA, Calif. - April 28, 2023 - PRLog -- Luxury Presence, the leading growth marketing and technology platform for real estate agents, teams, and brokers, today released its "State of Real Estate Marketing" report in collaboration with Sell It Like Serhant. The comprehensive report reveals how over 1,000 successful luxury real estate agents in some of the most competitive markets in the world are approaching marketing in 2023.

With The National Association of REALTORS® forecasting a decrease in year-over-year home sales, the "State of Real Estate Marketing" gives real estate professionals the insights and actionable best practices they need to stay agile, capitalize on opportunities, and continue to grow their businesses, despite market conditions.

"Our report uncovers agents' top marketing goals, highest-performing channels, and common obstacles to achieving marketing success. It also shows which marketing activities correlate with high GCI. We've distilled the best practices and winning strategies from top-performing agents to help other agents elevate their marketing game and achieve outstanding results for 2023," said Malte Kramer, Founder and CEO of Luxury Presence.

Insights revealed in the report include:
  • Even with a cooling market, more than 75% of luxury agents expect their business income to increase by 10% or more in 2023, due to confidence in their prospects and buyer and seller pipelines.
  • 95% of luxury agents plan to spend money on marketing in 2023, up from 85% in 2022.
  • The more agents diversify their marketing, the more their median GCI increases. In 2022, luxury agents using 9 marketing methods earned more than $250k median gross commission income (GCI), compared to $200k for those using 6 marketing methods and $60k for those using just 2 marketing methods.
  • Luxury agents' top two marketing goals for 2023 are generating more online leads and building their personal brands online.
  • Professional websites surpassed Instagram as the most important marketing channel for 2023, according to the luxury agents surveyed. Instagram moved down one spot to take second place, followed by SEO.

To read the full report, with additional insights and best practices for social media, video, email, paid, and referral marketing, visit

About Luxury Presence

Luxury Presence is the fastest-growing digital platform for agents, teams, and brokerages. Their award-winning real estate website designs and expert marketing solutions help clients grow their businesses and stand out from the competition. Since launching in 2016, Luxury Presence has been trusted by more than 7,000 real estate professionals, including over 20 of the Wall Street Journal Top 100 agents.

The Los Angeles-based SaaS company raised $25.9 million in its Series B round in 2021, led by Bessemer Venture Partners alongside fellow existing investors Toba Capital and Switch Ventures. Former Dallas Mavericks player Dirk Nowitzki, along with other angel investors, also participated in the round.

The company's suite of solutions includes award-winning website design, an engaging home search tool, an agent-to-agent listing referral network, powerful content and SEO strategies, expert social media management, and digital advertising for lead generation. In 2020, Luxury Presence was recognized as a Best Place to Work by BuiltinLA. Inc. ranked Luxury Presence as the 322nd fastest-growing private company in America in 2020 and the 598th in 2021.

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