Northern Virginia Real Estate Agent Utilizes Unique Target Marketing Program to Get the Best Results Selling Homes
As the real estate market continues to change, one local agent has mastered the art of 'Target Marketing' to expose properties to the most opportune buyers, selling them faster and for more money.
The old approach of listing a home in the MLS system, placing ads in local magazines, and waiting for a contract is a thing of the past. Local realtor Kathy Pippin has perfected her approach to 'Target Marketing' where she invests her own money to expose your property to the most opportune buyers based on their current interests, hobbies, financials, and number of bedrooms, bathrooms, or other special features desired.
In today's world, marketing is all about matching your product up to the prospects that are most likely to have an interest in it. It's much like when you are at the grocery store, and you see coupons print out based on the products that you always tend to buy.
When asked how this new approach to selling homes works, Kathy said the following: "If a home is in a golf course community, then we would market that property to those who play golf, have a golf membership, or purchase golf equipment. If the home has a fenced yard, we can expose it to those that have the appropriate income and have a dog in the house. If it has a wine cellar, we can market to those that subscribe to Wine Connoisseur Magazine or otherwise have a wine collection. This allows buyers to absolutely fall in love with the home, oftentimes meaning they'll pay a premium for something that matches their exact criteria. Essentially, we can market it as their 'Dream Home' even though it would be considered 'just another home for sale' to the public. That's why oftentimes we can sell homes for more money. With the marketing data available from online and offline marketing firms, it just doesn't make sense for an agent to simply list a home on the MLS system and wait for a possible contract sometime down the road."
For local homeowners, selling your home fast and for top dollar is our biggest priority. Utilizing an agent that understands superior marketing and exposure can potentially allow you to net a lot more money from the ultimate sale of the property.
About Kathy Pippin:
For more information on how this 'Target Marketing' approach works and to learn how you may be able to get more from the sale of your home, contact Kathy Pippin at Kathy Pippin Properties by calling 703-386-7896 or emailing Kathy@KathyPippinProperties.com.