Delhi Store launch and OBEETEE X JJ Valaya PTBI collection launch

OBEETEE Carpets, India's leading luxury carpet maker, launched their brand-new flagship store in New Delhiand unveiled their spectacular new collection with design monarch JJ Valaya.
NEW DELHI - Dec. 21, 2022 - PRLog -- OBEETEE'S Proud to be Indian initiative was launched to combine the visions of celebrated Indian designers with OBEETEE'S unparalleled craftsmanship. Following a series of collections with crowned jewels of the Indian design world such as Shantanu & Nikhil, Abraham & Thakore, Raghavendra Rathore, and TarunTahiliani, this collection with JJ Valaya is one for the books, and the first glimpse of the collection was available for an exclusive preview at the launch event in New Delhi on September 2, 2022.

Talking about the new store,Mr. Rudra Chatterjee, Chairman, OBEETEE, said, "For over a century Obeetee rugs have enriched homes across geographies. A couple of years ago, we set up our first store in India.  We are happy to report that we have outgrown that store and are now opening our doors to welcome you to our new flagship location in Delhi. I hope you will step into the store and onto an Obeetee rug soon."

Ms. Angelique Dhama, CEO, OBEETEE RETAIL, said, "OBEETEE's new flagship store in Delhi is designed to help our customers embark on this unforgettable journey and truly experience all that OBEETEE stands for. What makes this launch even more special is the unveiling of our PTBI Collection with JJ Valaya. The exemplary vision and unparalleled craftsmanship behind this collection are revolutionary and we are ecstatic to share it with the world."

Mr. JJ Valaya, Founder & Creative Director, Valaya Homes, said, "No greater joy than working with the best! JJ VALAYA & OBEETEE coming together marks the birth of a partnership rooted in excellence and heralds the coming together of two legacy luxury brands, yielding, indeed, a very special kind of magic. Created with heart and skill, this line of fine carpets is poised to offer exceptional pieces of art for the floor. "

Mark your calendars and plan your visits, this store is one you don't want to miss!


Founded in 1920, OBEETEE is one of the oldest and largest hand-woven rug companies in India and the world. Expanding over a century, OBEETEE has garnered an undisputed reputation in terms of its brilliance. With over 25,000 artisans dedicated to the creation of extraordinary rugs, OBEETEE boasts of a community that sustains its existence and excellence.

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