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ShopDowntown Shopping App Launching Ahead of the Holidays on Small Business Saturday
New Shopping App Shopdowntown.org Aims To Revitalize Small Towns & America Cities
"Our new digital merchant discount card is designed to promote and support small businesses,"
To sweeten the offer for local businesses, the Shop Downtown team is working with retail goods vendors/manufacturers to leverage their co-op advertising programs to fuel expansion of the program. New features include more e-commerce shopping, co-op marketing management, merchant services (coming soon), ERC grant recovery and digital consulting.
About the Shopdowntown app:
Available for iOS (Apple App Store) and Android (Google Play), it turns traditional physical merchant discount cards, into a convenient, easy-to-use mobile application. Users may make a $20 donation to the American Cancer Society unlock a bevy of downtown discounts ranging from five-to-fifteen percent on their purchases. Visit their website https://shopdowntown.org/
How it works:
Downtown businesses pay $400 per year for advertising space on the app and in the directory. For that investment, businesses are listed in the app directory with their logo; contact information including, phone, email and directions; links to the business's website and social media accounts; and, a redeemable deal for American Cancer Society donors to unlock substantial discounts which, in turn, drives traffic to local stores.
The backstory - evolution of the app:
In 2013, Wells' wife Heather opened a yarn shop in downtown Medford, Oregon. To help support the shop and other neighboring downtown businesses, the Wells started shopdowntown.org to offer shoppers a tangible discount for patronizing local businesses. First focused on downtown Medford, Daniel Wells quickly began creating a database of downtown business directories nationwide. After selling the yarn shop, Wells expanded the footprint of the domain to create a directory of shops, restaurants and hotels for every City in the United States, Canada, Australia, New Zealand and the UK.
At the same time, Eric Reimer and his partner Sean Nielsen were building a company to help small businesses, downtown communities and non-profits create their very own custom Mobile Applications. While doing their research, Reimer and Nielson encountered shopdowntown.org, which appeared at the top of most Google searches for downtown businesses, and immediately contacted Wells. In short order, they were collaborating and the new shopdowntown.org mobile app is the result. The three are now partners and Reimer will be undertaking national sales for the group.