TNEDICCA and Geotab Collaborate to Help Reduce Traffic Crash Risk for Fleet Drivers

Insights from collaboration reveal driving on riskier roads can increase the likelihood of a crash by 3.5 times after adjusting for miles driven
COLUMBUS, Ohio - Oct. 25, 2022 - PRLog -- TNEDICCA (®, a leader in traffic crash data and location risk analytics, and Geotab ( ("Geotab Inc.®"), a global leader in IoT and connected vehicles, have collaborated on a pilot project to assess location crash risk for fleet drivers to improve safety on the road.

TNEDICCA's proprietary traffic crash database of over 30 million crashes covering 94% of the U.S. auto insurance market quantifies the risk of each road segment. Analysis of TNEDICCA crash data against a sample of Geotab's aggregate connected vehicle data of over 600 million anonymized trips from over 800,000 vehicles found that vehicles were three and a half times more likely to have an accident based on routes driven even after adjusting for miles driven.

"The more you drive on riskier roads, the higher the likelihood of getting into an accident," said Yiem Sunbhanich, co-founder and CEO of TNEDICCA. "We've conducted dozens of tests proving our Location Risk Score ( predicts crash risk for personally insured vehicles, and working with Geotab allows us to provide the same service to commercial fleets. Even after adjusting for miles driven, the vehicles that had more trips on riskier road segments had crash frequencies much higher than those that did not. These insights can be used by fleet managers to help improve fleet safety programs. The auto insurance industry can use these insights and associated scores to better manage claim risk."

Traditionally, fleet managers have relied on measuring the ABC'S (acceleration, braking, cornering, and speeding) of driving to judge driver behavior with the hope of improving fleet safety. Taking environmental conditions into account is critical when evaluating comprehensive fleet safety.

"Along with driver behavior and vehicle health, fleet managers must understand the environmental factors that inform contextual risk and impact a fleet's safety," said Jim Davis (, Vice President, Insurance at Geotab. "Road risk is one of those factors, and data insights that help identify risky road segments can help inform fleet managers and improve safety for drivers. We look forward to further working with TNEDICCA to deliver cutting-edge insights and products to our customers."

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Tracy Wemett
BroadPR, Inc.
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Location:Columbus - Ohio - United States
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