Gentreo One of Ten Companies Selected for Morgan Stanley Multicultural Innovation Lab
By: Gentreo Inc
Selected from over 2,500 established and growing companies from across the globe, Gentreo was founded by three women out to forever improve estate planning. From creating documents like wills and trusts to storing and sharing documents and other important information, to providing tools for emergencies to providing annual reviews and more, Gentreo is a critical tool for helping all protect who and what users love. Gentreo provides online estate planning services to customers through relationships with businesses including financial planners, employee benefit providers, credit unions, banks and employers. Gentreo is certified by the Massachusetts Supplier Diversity Office (SDO) as a Woman Business Enterprise and was founded in 2018 by sisters Renee and Julie Fry, Mary Kate D'Souza and John Amaral as a way to make estate planning more accessible and affordable for all Americans.
About the Morgan Stanley Multicultural Innovation Lab
"Joining the Morgan Stanley MCIL is a huge opportunity for us to grow Gentreo. We are looking forward to working with their team to ignite sales, build partnerships and continue to provide the next generation of estate planning solutions to our customers," said Gentreo CEO Renee Fry.