Always A Muse shocks audience at San Diego Swim Week with Lingerie on the Runway by Fashion Designer Sara Abbas

Luxury fashion line Always A Muse debuted their latest lingerie collection on a runway typically reserved only for swimwear and resort wear, stunning the fashion community with a cultural homage to traditional Middle Eastern attire, tribal influences, and glamorous European elegance.
By: Always A Muse, Inc.
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Ellie Nichols wearing Always A Muse at SDSW
Ellie Nichols wearing Always A Muse at SDSW
SAN DIEGO - Sept. 8, 2022 - PRLog -- Always A Muse showcased their latest collection of luxury lingerie, designed by founder Sara Abbas, on the runway at San Diego Swim Week, adding an element of boudoir appeal to an event typically reserved only for swimwear and resort wear. Nearly one month after this exclusive sold-out show, images immerge of the shocking US debut, leaving audiences stunned, delighted, and ultimately a-mused.

Sara Abbas showcased her most recent collection from Always A Muse on a diverse array of models with tribal accessories and traditional Arabian-styled garments as cover-ups, paying tribute to her Middle Eastern heritage. The collection was made in Italy, entirely of Italian materials, boasting figure-flattering cuts, underwire-free bras, sculpting lines, exclusive laces and innovative designs not found elsewhere in fashion.

"Always A Muse, is about solving problems in fashion through innovative elegance, grace, and the meditative artistry of beautification" – said Sara Abbas in an interview with Modern Luxury magazine.


"San Diego Swim Week (SDSW) is a luxury swimsuit & resort wear fashion show happening in San Diego, California. We are a platform for designers and models to exhibit their talent, creating a network of entrepreneurs and creatives that strengthen the fashion community through runway shows, networking events and behind-the-scenes opportunities." – according to the San Diego Swim Week official website.

To learn more about Always A Muse (, Always A Muse Designer & Founder Sara Abbas (, or San Diego Swim Week (, please visit the respective websites for each.

Photo Credits: 1) model Ellie Nichols (@elliecnichols) on runway wearing Always A Muse photographed by Daniel Taylor (@daniel.iso); 2) model Sidney Tookes (@babytookes_) on runway wearing Always A Muse photographed by Daniel Taylor (@daniel.iso); 3) designer Sara Abbas on runway shown in Always A Muse resort wear photographed by Daniel Taylor (@daniel.iso); all looks designed and styled by Sara Abbas for Always A Muse.

Source:Always A Muse, Inc.
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Tags:Fashion, Culture, Runway, SWIM WEEK, Designer Fashion, Luxury Fashion, Always A Muse, Sara Abbas, Luxury Lingerie, San Diego Swim Week
Industry:Fashion, Culture, Arts, Shopping, Event
Location:San Diego - California - United States
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