PhD Teaches How Business Owners Can Create a DIY Media Plan
By: Shift Magazine
In the next six years, I would appear on CBS Radio, The Business Doctor TV Show, Fox, LA Radio, and many business podcasts. I am now a few pages of Google and have never had to take out ads to get clients.
A solidified media plan.
In plain English, it means I figured out my media angle. When a producer/podcaster/
Here are a few angles:
Subject matter expert - You're brought in to comment or weigh in on a topic
Demonstration - You do something live (cook, martial arts, dance)
Life Experience - You had a very unique experience and can discuss it
Consumer Awareness - You were the victim of a scam
I soon found out that my own life experience was media gold. I was raised by an alcoholic drug addict parent, moved 16 times in my childhood and failed out of high school and two colleges. After all that, I ended up a six degreed PhD, 8 time author and magazine owner. On top of this, I'm a decorated veteran with 16 non combat deployments.
Once I crafted my story and was able to tell it linearly, the interview requests POURED IN. That's step 1.
Step 2 is to learn how to properly pitch media outlets. A pitch should be direct, have an attention getting heading and have a single follow up. This ensures that your pitch at least gets read. Messaging journalists on Twitter after emailing them is a great tactic.
Step 3 is to make sure you share and get more views for any interviews. If youre a guest that brings a LOT of views, you are far more likely to be invited back. You can boost a shared post about your interview, include it in your email list, or create specialized FB Lives or IG stories about it. Views equal value to a reporter/podcaster/
Want to know more about creating your visibility plan? You can get my new media guide FREE here -https://attractwell.com/
Questions about media strategies? Feel free to write me at dragonsgold76@
- Rob the Warrior Strategist