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The Definitive Guide to Growing Your Audience with REAL Organic Web Traffic (without PPC)
How to Get a Paying Blog to Rank on Page One of Google - Definitive Guide
So, which is it? Is there some magical combination of keywords and social media sites that will drive us more organic traffic? Or is there a simpler solution to getting more people to find our websites without spending a lot of money on advertising?
What is Organic Traffic?
In the world of marketing, "organic traffic" refers to website visitors who find your site through natural search engine results—without clicking an ad first. That means if you're selling banana hammocks, they're likely not going to click on your ad to get to your site. That's paid traffic. Instead, they'll find your site in their search engine results and click through to your site directly.
You'll make money with every visitor who comes to your site, but you'll also have the added benefit of having a potential customer in your database for future marketing.
Why Is Organic Traffic So Important?
While you could generate a ton of leads or sales with paid ads, it's not a sustainable solution for growing your business. Paid ads are like a one-time payment that only gives you a quick spike in traffic.
While it may be enough to get you a few sales in the short term, it's not going to help you grow your business in the long term. People who find your site through paid ads are probably more likely to click the "back" button. They may be in the market for what you're selling right now, but they probably won't come back to your site to buy again.