Resolve The Recruitment Dilemma in African Job Market addresses the challenges of recruiting in Africa, the prime dilemma faced by recruiters due to the absence of a leading job portal.
CAIRO - June 12, 2022 - PRLog -- Recent market research by the Skatch team among recruiters and HR managers from 15 African countries emphasised the importance of addressing the present-day recruitment issues in the region.

Based on an independent survey conducted by Skatch across various African countries, it has been observed that 64% of recruiters found it extremely challenging to reach the right talent pool, though it exists there. While recruitment in Africa remains a tedious job, sourcing the right talent continues to show pitfalls due to the lack of a leading platform where employers and prospective employees can visit and engage.

In the published report, many delegates aired their view on tackling the sourcing menace through multi-channel advertising. On the sidelines of the discussion, an HR manager from Rwanda said, "I struggle to find a diverse enough pool of candidates who match my requirement. I know they are out there, but I am unable to reach them."  African HR managers use various digital and offline job advertisement tactics to overcome these issues. "Using the local portals and regional platforms is ideal for tackling the talent hunting processes. As no leading platforms are available at the regional level, recruiters use multiple digital and offline sources, including their connections, to find the candidates," quoted the Skatch ( team head.

Developing local portals and promoting job boards are imperative to resolve the talent-hunting crisis, especially in the African continent. About 20% of delegates who participated in the search agreed to the idea of using local job portals to tackle the talent hunting issues. In African countries, traditional CVs remain a tool to assess candidates. About 82% of recruiters still depend on conventional CVs. A cover letter for a job application has no relevance in the African market; only 26% of employers go through a cover letter. Human resource managers of African companies demand more automation to streamline the screening of the applications to find the right skill sets.

Recruitment in Africa could have been a hassle-free experience had there been regional job boards. Because of this peculiar situation, employers depend much on social media. About 54% of recruiters use LinkedIn to fill vacancies out of the many social media platforms.


Skatch ( is an online portal that provides insights for employees and employers to keep a tag on changing recruitment trends in the African continent. The company helps bridge the gap between employers and employees and streamline recruiting in Africa. Their strong presence on Facebook, LinkedIn, Instagram and TikTok helps job hunters to find the right opportunities.

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Tags:Recruitment In Africa
Industry:Human resources
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