Transitiv Announces Launch of Revolutionary FIT™ Platform

ATLANTA - May 5, 2022 - PRLog -- Transitiv, makers of the breakthrough intelligence platform for franchise organizations, today announced the official launch of the Transitiv FIT™ platform.  FIT™ stands for Franchise Intelligence Technology, and represents a paradigm shift in how franchisors and franchisees monitor, manage, and optimize their business performance.  Transitiv's proprietary FIT Score™ tracks the pulse of a franchise by aggregating the leading indicators of performance into a single meaningful and comparative metric, revealing the health of each franchise location - and the system as a whole.  From revenue, marketing, customer acquisition, retention, and average spend, to operational resource allocation, hiring, and more, Transitiv unifies data from disparate systems and extracts the meaningful insights that reveal why a franchise location is succeeding or failing.

Transitiv focuses exclusively on network businesses (franchises in particular), because the products, services, pricing, and business operations are consistent across all franchisees.  "It's hard to compare one random florist to another; they market, price, inventory, deliver and conduct business in entirely different ways", said Christian Pillat, CEO. "In a franchise, however, while locations differ by market location and ownership, they also carry the same brand and basic business practices, which makes them easy to compare and contrast.  By bringing together the data, aggregating and analyzing it to discover patterns, and revealing it to each location owner, we can help them identify the comparative difference-makers in their performance", added Pillat. "Off-the-shelf business intelligence tools put the burden on the franchise to construct meaningful analysis. We provide it out of the box!", he concluded.  The Transitiv FIT™ platform has been in an early access beta since January, and in use by networks including the Gotcha Covered network of window treatment franchises.

"Our franchisees provide custom window treatments under our well-regarded Gothca Covered brand; they price and behave similarly, following the blueprint we've laid out from more than a decade of success" said Paul Linenberg, President of Gotcha Covered, "but they're not the same.  They each have latitude to take different actions in local marketing, local staffing, tool investment and more" Linenberg continued. "The question I get most often from my franchisees is what they can be doing to be better, across marketing channels, advertising investment, hiring and talent retention, sales practices and beyond. To give answers that aren't just anecdotal, I need data", he continued.  "Transitiv's FIT™ platform gives my franchisees a simple, easy-to-use tool to understand how they stack up with their peers, and what tangible actions they can take to get better; it's a game changer in orchestrating and optimizing the performance of our business".

To learn more, visit www.transitiv.io, or email sales@transitiv.io