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2 Main techniques Involved in Stealth Marketing
By: SFWP Wordpress Experts
Product placement is one of the well known and non-traditional advertising techniques where companies and brands subtly advertise their product through films, television, and other media channels. It is one of the most common advertising techniques one can find in tv adds, movies, and tv series where company pay to media cop[any for placement of their product. For example Audi or Bmw any car company can ask the media company to place their car in the important scene where the actors coming out of a car to kill the villain. Many smartphone companies ask the media company to place their mobile phones during an important scene.
In undercover marketing tactics, the advertiser introduces a new product to the customer in a way that does not look like an advertisement. It requires creativity and unconventional marketing strategies. A creative salesman always tries to market their product without being noticed. Even if you are hearing a new product review from other mouths, that is also undercover marketing. For example, Turi vodka asked highly regarded nightclub owners to feature Turi at their night parties. Turi hired actors to visit bars and order Turi vodka and recommend others to have it.
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