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A Vital Reputation Management Tool: Why Every Professional Needs An Executive Bio
Today, every manager, boss, and entrepreneur needs to consciously craft and maintain their personal brand. The ubiquity of social media means that otherwise an individual's public perception can veer sharply from reality.
By: Angela Booth
Angela believes that although an executive bio often accompanies a résumé, its uses extend far beyond job hunting. She says: "a version of it can be used on a company's About page, as well as on social media profiles. Today, it's a first step in building credibility, authority, and reputation."
For anyone who is unsure of how they're perceived publicly, she suggests that they explore their own history, using search engines, Twitter, Facebook, and LinkedIn. Whatever is found, reputation management tools and an executive bio can enhance what's useful, and correct misperceptions.
Most executive bios are short, no longer than a single printed page, slanted towards a specific audience. Once it's developed, Angela suggests developing it further, or cutting it down to highlights, depending on how a version will be used.
A longer version might be used on a personal blog, while a succinct version can be used on a company's People page.
Many people find it challenging to write about themselves and their accomplishments, so Angela published a guide, "How to write your executive bio, profile, or About Me page" to help: https://www.angelabooth.com/
To learn more about branding documents, profiles, and executive bios, contact Angela.
About Angela Booth
Veteran copywriter, ghostwriter, and author Angela Booth offers comprehensive marketing and writing services for business and individuals, not only in Australia, but all over the world at her website: https://angelabooth.com/