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Worldpay FIS partners with ECOM Africa as card payments expand rapidly on the continent
By: ECOM Africa
This will be the eighth edition of this flagship, specialist gathering in the e-commerce, etailing, and fintech sectors, with limited tickets still available for the in-person event and the online broadcast.
"Having Worldpay from FIS on board as a leading sponsor for ECOM Africa confirms that the major players in the fintech and e-commerce sectors see the huge potential in the continent with a myriad of opportunities, from Nigeria to South Africa," says Terry Southam, MD of ECOM Africa.
Cash is king? Not much longer.
A year ago, NYSE-listed FIS announced the expansion of its payment processing capabilities into the rapidly growing markets of Nigeria, South Africa and Malaysia. In South Africa and Nigeria, FIS is offering domestic payment processing services in partnership with payments technology company Flutterwave, a 2016 graduate of the FIS Accelerator programme. This has enabled FIS to leverage the available technology in Africa while offering its extensive global reach. This provides customers with domestic payment options, assists businesses to simplify their payments and enables a smooth transition for enterprises who want to expand to the continent.
Cash will not be king for much longer in Africa as the use of notes and coins has seen a major decline in the last two years with card payments increasing. Nigeria's ecommerce via mobile is projected to more than double by 2024, valued at $31-billion. In South Africa, this number is expected to reach $9-billion by 2024. The enormous growth in card payments offers exciting opportunities to businesses in terms of insights into their customers as well as a deeper understanding of their markets, resulting in more personalised and customized products, services and marketing.
Taking ecommerce personally
Personalisation, a growth in the markets for second-hand products and more sustainable brands, the ongoing delivery revolution and the big move to direct-to-consumer (DTC) in etailing and ecommerce are also big discussion topics on the programme at ECOM Africa from 4–5 May. In addition, attendees will hear success stories and be able to explore technologies focused on store design and optimisation, marketing and brand building, payments and security, logistics and fulfilment, as well as business operations.
Some of the leading and exciting names and brands in the current, global ebusiness evolution, including Zappos, Meta, Nestlé, Massmart, OneDayOnly, Bidroom, PicknPay, Chepa, Mantality, Konga, AutoTrader, Loot, UberEats, Sanlam, OneCart and Rugged SA will share their experience.