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Stride Rite Partners with Zinrelo to Increase Revenue and Engagement with Customers
Stride Rite partners with Zinrelo to increase customer engagement and build a strong community with a Loyalty Program. The program helped them boost their revenues.
It is with moments like the above, Stride ride decided to build a community for parents and kids. A loyal community to share, express and laugh at their child's first walk. Building a community not only creates a sense of belongingness in the customer but also helps the brand enhance customer engagement and boost revenues. A loyalty program is the best way to build this community!
Being the leading kid's footwear brand for the last 100 years, Stride Rite started looking for experts who could help them launch a multidimensional loyalty program. That's where they found Zinrelo, the expert in unlocking the true potential of the community by building loyalty programs.
Together they launched their loyalty program: "Little Loyals (https://www.striderite.com/
Zinrelo focused on keeping the customer engaged and motivated by rewarding them for each action essential to build the community. Stride Rite awarded points when customers signed up, for social sharing and expressing their joy through reviews. When a product receives 5 reviews or more, the chances of users purchasing it increases by 270%. The sharing of emotions and joy made them feel special and rewarded for each action. Stride Rite witnessed a 1.31X higher customer retention after launch of 'little loyal' program.
The key features of the loyalty program that led to the creation of a loyal community -