What is Stealth Marketing - Explained With Examples?

LOS ANGELES - March 30, 2022 - PRLog -- It is one of the most commonly used creative marketing strategies which requires a lot of creativity to market a product. Stealth marketing is an unintended way of producing creative marketing strategies where the marketer tries to advertise a product to people without them knowing they are being marketed. It is also called buzz marketing and the main aim is to create a buzz about a product or brand through social media where people use the hashtag of a product and brand. Stealth marketing is carried out in discussion forums as well, where random people will start talking about the product in a positive and sometimes in a negative manner to create a buzz. This type of creative marketing strategy happens mostly in new channels, movies, tv-series, etc.

Why Stealth Marketing?

The main aim of these marketing tactics is not to generate immediate sells but to create business opportunities and brand awareness among people.  From the above explanation, you can figure out that it requires a lot of creativity. Because you are advertising a product and not letting other people know that they are being marketed. Now let me give you an example to make it more clear if you are watching a movie and in a scene, you notice a dell laptop or any other brand laptop in the background. Then that is called indirect marketing/buzz marketing/ Stealth marketing.

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