Virtuance and Diakrit Join Forces to Become Global Leader of Visual Marketing Content for Real Estate

By: Virtuance
DENVER - March 23, 2022 - PRLog -- Virtuance, one of the nation's largest providers of real estate photography and virtual tours, announced that it has been acquired by Diakrit, a global leader in real estate marketing.

This acquisition brings together two of the world's biggest names in real estate marketing and will provide real estate agents, real estate brokerages, and PropTech companies worldwide with an expansive global network of professional photographers, advanced technology and integration capabilities, and the most cutting-edge visual marketing content and services available.

Denver-based technology startup Virtuance was co-founded by Jeff Corn in 2010 with the goal of supplying real estate professionals with high-quality photography and visual marketing that enable homeowners to achieve their financial goals. Virtuance now partners with some of the largest names in real estate, serves more than 45,000 real estate agents nationwide across 37 cities, and has helped more than half a million home buyers and sellers envision their futures.

"When we started Virtuance, we had a big vision of helping real estate professionals grow by using technology to create effective, affordable, and scalable visual marketing solutions that wow buyers, sellers, and renters alike," said Jeff Corn, Co-Founder, and CEO of Virtuance.  "Eleven years later, our incredible team and our technology have set the standard for real estate marketing in the US, and by joining forces with Diakrit, we'll be able to raise the bar even further for our clients in setting the global standard. I couldn't be more grateful and excited for what this partnership means for our entire team and our clients."

With over 20 years of experience, Diakrit provides high-quality property marketing content to real estate firms across the world. This content includes magazine-quality photography, 2D and 3D floor plans, 360-virtual tours, digital renovating and decorating tools, and video. Diakrit also provides social media advertising – coupling optimized and targeted campaigns with engaging marketing content.

"Like Diakrit, Virtuance is forward-thinking, innovative, and customer-focused. We see this as a great opportunity to leverage the combined 30 years of experience, technology, processes, and property marketing content of the group. Together, Virtuance and Diakrit will continue to invest in an ambitious growth strategy by consolidating and organically growing market share, and further accelerate their dominance in each market through strategic acquisitions. With this new and exciting partnership, both companies stand to gain expansion into adjacent services in existing and future markets," said Ken Brown, CEO of Diakrit.

Diakrit is backed by Adelis Equity Partners, a growth partner for well-positioned companies. Adelis manages more than $2B in capital and, since its first fund in 2013, is one of the most active investors in the Nordic middle-market.

Corn and the entire Virtuance team will remain in their roles, and management and founders for both Virtuance and Diakrit will continue to hold significant ownership in the combined group. Terms of the private transaction were not disclosed.

GLC Advisors served as financial advisors and Fortis Law Partners served as legal counsel to Virtuance. AQ Technology Partners served as financial advisor and Eversheds Sutherland served as legal counsel to Diakrit.

About Virtuance

Founded in 2010, Virtuance is a leading real estate visual marketing company in the United States. As the creator of HDReal®, an industry-leading AI-powered image processing system, Virtuance automates key processes in real estate marketing which enables real estate professionals to improve their marketing effectiveness, differentiate their brand, and drive consistent results for their clients. For more information, please visit

About Diakrit

With over 20 years of experience globally, Diakrit provides real estate brokers with a strategic advantage in their markets. Founded in Sweden, Diakrit is proud to work with over 2,000 leading real estate brokerages across the world and help them successfully win more business and grow their brand through high-quality marketing content including magazine-quality photography, 2D and 3D floor plans, virtual tours, digital renovating and decorating tools, and video. Diakrit also provides social media advertising – coupling optimized and targeted campaigns with engaging marketing content. The social media ads ensure more people see the broker's listing online and keeps their brand top-of-mind for anyone thinking of buying or selling in their market. For more information, please visit

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