Reduce Shopping Cart Abandonment Using Different Techniques

LOS ANGELES - March 19, 2022 - PRLog -- Are you looking to reduce shopping cart abandonment of your eCommerce website?

Shopping cart abandonment is one of the most common problems faced by almost every eCommerce website. Sometimes your eCommerce website design drives away shoppers, Whereas most of the time checkout page issues give rise to shopping cart abandonment.

Other than eCommerce website design and checkout page issues there are other problems that abstain customers from performing the desired action.  So the question is how to reduce shopping cart abandonment issues?

Don't worry our marketing and eCommerce website design experts have got you covered, Below we have listed all the problems and solutions for reducing cart abandonment. But before that look at the below statistics to know what encourages cart abandonment?

In this article, we will help you to identify the reasons behind shopping cart abandonment and how you can resolve those issues to reduce cart abandonment.

If you are looking to improve your eCommerce sales and conversions then check our blog on Checkout Page Optimization: Different Way To Improve Checkout Page Conversion In 2020 (https://www.sfwpexperts.com/checkout-page-optimization/)

What is Cart Abandonment?

Cart Abandonment refers to the term used in eCommerce when a customer adds the item into the cart and leaves the page without completing the action. Even if your customer moves the cart item into the checkout page and leaves the website without making the final purchase then it is considered as Shopping cart abandonment.

Cart abandonment differs depending on the different industries as shown in the above bar chart. If you wish to calculate the shopping cart abandonment rate then you can do it by dividing the total number of completed purchases by the number of carts created subtracting by 1 X 100 to get the cart abandonment rate.

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