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Understand how a field consultancy can help your company grow
Today we realize the increasing relevance of the field consultant. Do you already know this professional?
Managing a complex franchising network is not an easy task, even more so when the objective is the growth of your company. In the past, franchising companies used to rely on real supervisors to monitor the goals and results achieved by franchisees.
Franchisees have several needs that need to be addressed so that they can take off with their business, also improving the performance of the network as a whole. Simple monitoring is not sufficient for this purpose. It is necessary to go further, offering the main tool for the growth of your company: knowledge.
Main benefits of the consultant for the growth of your company
As we have seen, one of the main benefits brought by the field consultant is the transfer of know-how from the matrix among the franchisees, but, currently, we have already noticed a series of other functions and advantages brought by the field consultant. We can check out some of them below:
The field consultant is a real link between the head office and the franchisees. It is through him that it is possible to create a synergy, since he lives the franchisee's routine and will be able to make more sophisticated reports about his needs, demands, and requirements among other important points.
Often, both the franchisee and the franchisor may not notice a specific problem that will happen within one of the branches. It turns out that, with a critical and attentive eye, the field consultant can be aware of certain details that can often go unnoticed even by the franchise manager (usually focused on more important issues).
As we have seen, this is the great differential of the field consultant. Its function is to convey to the franchisee the extensive know-how already acquired by the parent company, but it also provides a critical look at the franchisee's performance. An outside look is always important for us to better develop our activities and, for this very reason, the consultant's work is so fundamental.
Finally, by adopting the headquarter's business model with the help of the consultant, the service of the entire network is standardized, which greatly improves the customer's perception of the brand.
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