Social Media Trends to Look Out for in 2022

ANN ARBOR, Mich. - Jan. 10, 2022 - PRLog -- Want to improve your business' social media following?

The social media landscape is constantly evolving, and it's important for your business to stay on top of the latest trends. Creating interesting content that stays relevant in the eyes of consumers can be difficult. Going into 2022, expect the following to be at the forefront of the industry.

Increase in usage across the board - People are using social media more than ever before, and we expect usage numbers to keep rising in the next year. According to SproutSocial, every generation, from Gen Z to Baby Boomers, saw at least a 50% increase in social media usage over the past year. Access to social media is more widespread now than ever, and it's not going away anytime soon.

Shopping on social - Led by Instagram and Facebook, shopping on social media is expected to grow in popularity in the next year. What once might have seemed like a gimmicky feature on these platforms is turning into a viable venue for commerce. If your business is looking to increase sales, social selling is a great option.

More short-form videos - Thanks to the rapid ascent of TikTok, short, easily digestible videos have become commonplace among most social media platforms. Attention spans are shrinking, and bit-size content will be an easy way to effectively catch the consumer's eye.

User generated content - A great way to increase engagement online is to highlight user-generated content. This is a simple way to produce relevant content for your feeds while also interacting with your followers in a meaningful and authentic way. This avenue for content will continue to make leaps in 2022.

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Social Media Management Ann Arbor, Michigan
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