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Michal Kraus, Global Marketing Director, Relayr, One-on-one with Media 7
In this Q&A Michal Kraus, Global Marketing Director of Relayr shares his experience EaaS (Equipment-as-a-Service) model and the future of industrial IoT in this in-depth interview.
By: Media 7
Speaking about the main factor of a startup that led to success. The first one is our people. At Relayr, we have almost 300 highly talented individuals from different backgrounds (corporate world, start-ups) who add value to our company culture. Our people are our "how" - how we are doing things is always highly influenced by our teams.
Speaking about the technologies and one of the key challenges of modern marketing is to target the right audience at the right time. We are operating in a relatively small market - the quality of our marketing, contacts and touchpoints is much more important than its quantity. But reinvention is one of relayr's strengths, and there is definitely no shortcoming of creativity in using digital means within our team.
Speaking about the EaaS (Equipment-as-
These interviews are a cornerstone of the company's values to take popular insights from C-suite to common marketers who can take a leaf from these stories, experiences, and anecdotes. Take a look at the detailed interview with Global Marketing, Relayr here (https://theinternetofthings.report/
Relayr is the Industrial Internet of Things (IIoT) powerhouse delivering the most complete solution for risk-free digital transformations. We unleash data insights from existing equipment, machines, and production lines to improve our customers' business outcomes. We enable industrial companies to shift from CAPEX- to OPEX-based offerings to their respective markets, providing a unique combination of first-class IIoT technology and its delivery with powerful financial and insurance offerings — all from a single source trusted by hundreds of companies worldwide.
About Media 7
Media 7 (https://media7.com/