One size fits many? Young fashion brand «oh sister clothing» makes it possible and addresses other customer concerns

BARCELONA, Spain - Jan. 5, 2022 - PRLog -- A young brand creates inclusive clothes and addresses the issues of ethical production and sustainability head on.

According to a recent McKinsey study, the two biggest trends for 2022 would be a wish to get out of loungewear without losing comfort («wardrobe reboot») and an ever-growing public concern for ecology and ethical production.

«oh sister clothing», a woman for women brand created in 2021, addresses both these trends. Its one-size-fits-many concept celebrates different body types. The brand's designer created innovative clothing patterns  that guarantee a perfect fit at various sizes. The brand creates timeless items in a minimalist style touched with romanticism. It offers sustainable style and elegance without compromising comfort.

Genia Pronyakina, the brand's founder and designer, says:

«It is of utmost importance that my brand offers designs that value a healthy attitude to women's bodies. I see the growing demand for redefining the concept of feminine and elegant, and to be dressed to one's ideals, rejecting the demand of a male gaze. As a consumer myself, I care for ethical production. That's why I work with only local ateliers, where I can check the working conditions. I care for sustainability. Choosing high-quality fabrics, I make clothes that last long. Later, such clothes can easily become a part of the circular economy. I opted for recycled and recyclable packaging, no plastic. I work with local suppliers, reducing the supply chain and gas emissions. All in all, I created a brand that corresponds to my values.»

Now the brand is running a crowdfunding campaign to raise additional funds to produce its first collection and building a distribution chain: http://kck.st/3oUizbI.