Direct-to-Consumer – How to Reach, Connect, and Scale-up - Vinculum Group

Out of all the sales avenues, direct to consumer, especially due to the pandemic and its consequences have come off as a great way to streamline the way brands are reaching consumers.
By: Vinculum Solutions
NOIDA, India - Nov. 25, 2021 - PRLog -- The tectonic shifts redefined our normal. While earlier people used to rely on shopping from their local stores more, during the lockdown, first, they had no choice but to order things online, later the manufacturers and consumers grew to love the whole architecture as it seemed more benefitting for both the parties. The fact that 80% of consumers have made the purchase using a mobile device last year proves the statement.

When it comes to increasing the reach, the omnichannel retailing software helps first by syncing inventory and the orders across all online channels and offline stores so that you always know if you have enough in stock to meet the demand. The next thing the software does is help you track and sell on multiple channels online  and also take care of the returns and reconciliations to suit customer expectations

In order to ensure a seamless delivery, the brand needs a connected ecosystem that talks to each other - Tracking, fulfillment  software, reverse  logistics,  intelligent tracking systems  and, last-mile delivery is an important part of going Direct-to-Customer as a choice to sever customers better and faster

Scaling fast is an order and not a choice with more than 1000 brands expected to go Direct-to-customers this year alone. A fully automated and integrated system also means the need to be razor-sharp about targeting & conversion through digital ads automation, cross-border expansion, and adequate growth capital to meet growing demands.

While the direct-to-consumer model can deliver a gamut of benefits. It's a changed business model that requires the investment in the right technology in order to grow efficiently rather than doing things manually.

What have you decided as a business owner now? Explore Direct-to-consumer or stick to the obsolete ways of selling and connecting to your end Consumers?

About Vinculum:

Vinculum is a Global Software Company enabling OmniChannel Retailing on a mission to help brands and retailers easily scale, reach and delight customers across channels globally. Its WMS (Warehouse Management System ) has featured in the Gartner's Magic Quadrant  5 years in a row (2017- 2021) and has also received awards from Software suggest, SaasBhoomi, Accenture, and more for its agile technology.  With 150 + global integrations and 70 + partners, Vinculum is serving 100+ d2C brands including Clovia, MyGlamm, Heads Up for Tails, Neeman's shoes, Chumbak to name a few.

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Page Updated Last on: Nov 30, 2021

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