Media 7 Interviews Paul Shriner, Co-Founder of, AudiencePoint
In this Q&A, Paul Shriner discusses the importance of data in making effective email marketing campaigns.
Paul started his career journey as a graphics designer from his degree college. Thereafter, he discovered that his real passion was making things and that is what led him to found Audience Point. He notifies that AudiencePoint was a mousetrap for email marketing.
Speaking about AudiencePoint product Listfit, Paul shared his experience as Listfit was the most impactful metric in identifying candidates i.e. email addresses for reactivation. Between the COVID-19 variant, chip shortages, and Supply Chain issues, 2021 will make 2020 pale in comparison. He emphasized that way to grow your revenue is to grow your list. Also, the easiest way to do that is to reactive lapsed subscribers. "The data that you are sitting on is a goldmine to help email marketers".
According to Paul, the biggest challenge is centered around the reactivation of lapsed subscribers. "We don't want to email folks that don't want to get the email, but if you have permission to email someone and you stop, because you are worried that Google or Microsoft will put you in the naughty corner, then you're potentially missing out on a huge missed revenue opportunity. The year is 2021 and our email marketers have to go on offense if they want to not only survive this holiday season but prosper, Paul explained".
These interviews are a cornerstone of the company's values to take popular insights from C-suite to common marketers who can take a leaf from these stories, experiences, and anecdotes. Take a look at the detailed interview with AudiencePoint, Chief Evangelist and Co-Founder here (https://dataanalytics.report/
About The AudiencePoint
AudiencePoint is an email data company that tracks and indexes subscribers' activity and engagement levels. Their software products – ListFit and Send Time Optimization – help marketers increase subscriber engagement by leveraging data in smart, innovative ways.
About Media 7
Media 7 (https://media7.com/
Page Updated Last on: Oct 28, 2021