RAIN Group Releases Free Toolkit to Help Sellers Master Sales Negotiations 

BOSTON - Oct. 14, 2021 - PRLog -- RAIN Group, a global sales training company delivering results through in-person and virtual sales training, coaching, and reinforcement, announced today the release of its Mastering Sales Negotiations Toolkit.

The bundle of resources will teach sellers how to apply the 6 Essential Rules of Sales Negotiation, who should go first in a negotiation, the two keys to unlocking creativity and value in a negotiation, a mantra to avoid caving under buyer pressure, how to trade for value and decrease concession size, and how to increase buyer desire to come to an agreement.

"In our sales negotiation research, we learned that six out of 10 sellers cave on price when faced with pressure from buyers," shared Erica Schultz, CMO of RAIN Group. "When this happens, sellers lose. They lose credibility, accept unfavorable deals, margins slip, and customer satisfaction goes down. The resources included will help sellers negotiate the best solutions, win sales at favorable pricing and terms, and strengthen their relationships."

The toolkit includes:

• eBook: 6 Essential Rules of Sales Negotiation
• Article: How to Manage a Sales Negotiation to Your BATNA
• Checklist: Actively Manage a Sales Negotiation to Your BATNA
• Checklist: Planning to Win Sales Negotiations
• Framework: 6 Essential Rules of Sales Negotiation
• Checklist: Tips to Build Value in the Sales Negotiation
• Reference: Tips to Trade! Not Cave

Download the toolkit here: https://hubs.li/H0Zk2CW0

About RAIN Group

Founded in 2002, RAIN Group is a Top Sales Training Company that delivers award-winning results through in-person and virtual sales training, coaching, and reinforcement. The firm has helped hundreds of thousands of salespeople, managers, and professionals in more than 75 countries significantly increase their sales results. Headquartered in the greater Boston area, office locations include Bogotá, Geneva, Johannesburg, London, Mexico City, Mumbai, Seoul, Sydney, and Toronto. To learn more, visit http://www.raingroup.com (https://www.rainsalestraining.com/).