Lancashire's Piranha Digital Director completes Fred Whitton Challenge, raising more than £1,000
Piranha Digital director Paul Airey has just completed the famous Fred Whitton Challenge raising more than £1,000 for charity
The Fred Whitton Challenge is one of the most popular cycling sportives in the UK and is also famed as being extremely difficult and often extreme. Dubbed 'The Daddy of them all' by Cycling Weekly, cyclists rank the Fred Whitton alongside iconic European cycling events such as the Marmotte in terms of difficulty.
The very top riders complete the route in just under six hours but eleven hours and over are not uncommon for the average sportive rider. This is a very tough route and the hardest one-day ride in the UK. The event takes in all of the Lakeland passes, including Hardknott Pass, which with a 30% gradient, comes at 98 miles along the route, when the legs are already feeling the strain of the previous 7 climbs and 10,000 feet of ascent!
Paul has so far raised £1,090 for research into Dyskeratosis congenita (DC) which is a rare condition classified under a broad spectrum of genetic disorders known as telomere diseases. Paul chose this charity following the diagnosis of the condition in a close school friend of one of his daughters. In addition, Paul's participation contributed to the Fred Whitton chosen charities and in recent years the event has given MacMillan Nurses an average of just over £100,000 each year. Along with this, the event has shared the donation of £608,000 to the two Air Ambulances in Cumbria, The Mountain Rescue and various youth cycling projects.
As well as a keen cyclist, Paul is also a founding direct of Piranha Digital (https://piranha-
Information on The Fred Whitton Challenge www.fredwhittonchallenge.co.uk
Information about Piranha and media enquiries https://piranha-
Paul Airey, who completed the 112-mile Fred Whitton Challenge raising £1,090 for charity