PPC for Law Firms and Solicitors - What Are You Doing Wrong?
PPC For Law Firms – When it comes to marketing for law firms to attract new clients, not all marketing tactics are created equal. Some are simply more cost effective, like having a Google Ads tune up. In this video I provide the top 5 reasons.
By: Sampson Consulting Law Firm Marketing UK
I am Nick Jervis and until 2003 I was a practising solicitor who loved marketing more than the soliciting….. Since then I have run my legal marketing consultancy full time, helping solicitors to grow their law firms quickly UK Nationwide.
Therefore, I understand what it is like to work inside a law firm, to deal with a high fee earning target whilst undertaking all of the marketing for the firms I worked for. I understand the challenges faced by law firm owners to attract new clients whilst fee earning and managing at the same time.
This is precisely why I love Google Adwords for law firms. It can allow you to grow your law firm without a huge amount of input or effort on your part, leaving you free to run your law firm at the same time.
What sort of return on investment should you be looking for from your Google Ads Campaign?
Let's talk figures. I have seen clients receive return on investments of as much as 50 to 1, but my starting point is always 3 to 1, which you should be able to achieve within three months of starting a campaign.
If you can reach a return on investment of 3 to 1 in the first three months, meaning you bill £3 for every £1 you spend on Google Ads, you can then simply work on optimising the campaign to go to 4 to 1, 5 to 1, 10 to 1 and above.
The key point is that from 3 to 1 onwards you are making some profit and then it is all about managing your Google Adwords Agency to improve every aspect of your campaign month after month.
You do not have to spend anywhere near that amount of money to generate a return on investment, often a few hundred pounds is enough, but you do need to ensure that you are running a profitable and successful campaign.
Book me in for a free Google Ads account review today.
PPC For Solicitors Google Ads Mistakes - 5 Tips for UK Law Firms
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