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Turkish Olive Oil Industry Outlook: Artem Oliva's View
By: Artem Oliva - Pure Mediterranean
Turkey has always been the center of Mediterranean where the world's best olive oils are produced. Since the climate condition of this region is a great fit for olive tree growing, this creates a perfect environment to produce high quality olive oils.
One of the reasons why Turkey can produce high quality olive oils is because the country's accumulated knowledge and experience in olive oil production.
In the years of 1980s and 1990s, the industry did not perform very well compared to competitor countries. There are some reasons behind this.
One of the main reasons behind why Turkish olive oil industry did not perform so well like in the recent years is lack of technology and marketing activities of Turkish olive oil. Many players have understood the importance of these features in the recent years and started to pay huge attention accordingly.
What we have seen in the recent years is spectacular. Many olive oil manufacturers in Turkey have gone thorough a great transformation of technology and modern management. In Turkey, biggest olive oil producing companies https://artemoliva.com/
The olive oil manufacturing https://artemoliva.com/
Turkish olive oil companies have greatly adapted new olive oil manufacturing and bottling machinery into their factories. This development has already reflected to numbers. Turkish olive oil industry has performed about 20% better in 2020/2021 season compared to previous years in export volumes.
Such a great increase clearly reflects a positive trend against Turkish olive oil industry. This trend is a pure new demand taken away from competitors by adapting new technologies and marketing activities.
Marketing is a great part of trade of fast-moving consumer goods. Olive oil is a great example of it. When it comes to olive oil, brand awareness is vital. The more you are known, the better you perform in olive oil business.
Organic olive oil mill company, Artem Oliva, is a great model of a Turkish olive oil company that adapts high technology, modern management systems and marketing activities.
Managing Partner | Artem Oliva