Publicity For Good Reacquires Eco Lips Account, Named Public Relations AOR for the Brand

Organic lip care brand leader, Eco Lips, has named millennial-owned and operated communications agency, Publicity For Good (PFG), as its PR AOR.
MORGANTON, N.C. - Aug. 7, 2021 - PRLog -- The two companies have had a very strong relationship over the years and look forward to continuing to work together.

We are so happy to be working with Eco Lips once again," shares Heather DeSantis, founder and CEO of Publicity For Good. "I find that they are one of the easiest clients to work with partly because we share the same set of values. In addition to this, they always have a very clear definition of where they want to go. And it really shows. From their amazing all-natural and organic products to how they choose to operate and their social good initiatives, Eco Lips has always remained true to its promise and commitment both to society and the planet.

Working with Eco Lips again gives us the opportunity to better prove how Publicity For Good is capable of driving growth for brands until they become leaders in their space. I cannot be more grateful for the brand's management for their unwavering trust in PFG.

Eco Lips and Publicity For Good first started working together in 2019. Since then, the partnership between the two continued to grow, with PFG securing more than 446 media opportunities and $5.5M worth of PR values for the brand.

Eco Lips manufactures the highest quality certified USDA organic, fair trade, and non-GMO lip care products on the planet. They also manufacture Bug Soother, the fastest growing natural, deet-free bug repellent in the U.S. They also offer private label and contracting manufacturing services with a wide variety of products. Eco Lips is currently available for purchase on ( and Amazon as well as over 10,000 retail stores nationwide.

About PFG

Publicity For Good is a millennial-run communications firm that provides high-level, disruptive publicity and social media services for its wide array of purpose-driven clients in the health and fitness, beauty, food and beverage, retail, coaching, and direct-to-consumer industries.

About Eco Lips

Founded in 2003, Eco Lips is the original organic lip balm. They manufacture the best USDA organic and Fair Trade Certified™ lip care products FOR the world using 100% renewable energy. Eco Lips products are Non-GMO Project Verified, Leaping Bunny Certified, and gluten-free. Eco Lips is a certified B Corporation focused on the triple bottom line - people, planet, and profit. Private Label and Contract Manufacturing is also available.

Heather DeSantis
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