Interview with NFT Art Gallery TWO TWO's Co-Founder Avron Goss
TWO TWO is an extreme art gallery that has jumped on the NFT bandwagon in a big way and we have here with us the co-founder Avron Goss who will give us more details of how TWO TWO is navigating art and technology in this new digital art frontier.
Q. Please introduce yourself and what you do at TWO TWO.
My name is Avron Goss and I am one of the co-founders of TWO TWO along with Steven Meistrich and Stacey Maites. I have spent my career building successful businesses globally. I attribute my success to my determined and steadfast nature combined with my process and deliverable oriented approach which I developed while studying Biomedical Engineering and then through the early part of my career in Accenture. Success of a company always comes down to ensuring the community gets a product that they want and need. At TWO TWO my primary focus is to build the platform, processes and team to deliver a thriving token economy. My co-founders are focussed on building a global network of galleries and acquitting world class established and emerging artists for the galleries. We are all passionate about what we do and work well together. I have known and worked with Steven for over 25 years now and Steven has known Stacey for even longer.
Q. Can you describe what TWO TWO is about?
For far too long the art market has been controlled by the elite. Galleries and auction houses control which artists are brought to market and, typically, each gallery works with a small select group of high net worth individuals who receive preferential treatment. When you consider that 82% of art sales are made in the US, China and the UK and that most galleries serve about 75 core customers it is not hard to see that the majority of the world are cut off from access to art.
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