Corporate use of video to boost employer branding has exploded by over 50% says Shootsta

By: Spotlight Strategies
HONG KONG - June 24, 2021 - PRLog -- Corporate use of video to boost employer branding and enhance internal communications has increased more than 50% during the COVID-19 crisis says the global video technology company Shootsta.

Over the past year, Shootsta has seen a dramatic increase of clients producing more videos to replace traditional written and face-to-face communications. Their clientele includes hundreds of corporate customers around the world in a wide variety of sectors, ranging from education, finance, hospitality and retail to the property industry.

"This is a critical time for companies, organisations and governments who need to be communicating authentically, convincingly and in a timely manner with their employees, clients and/or stakeholders," said Mike Pritchett, the founder and CEO of Shootsta.

"During a crisis like the COVID pandemic, video is the best all-round communications tool.  It's more engaging than email, especially when you want to get your point across quickly and get people to connect emotionally with you and your message," Pritchett added.

According to Shootsta (, the number of companies in APAC producing videos for employer branding, internal communications, e-learning and training has exploded during the COVID-19 outbreak. Interestingly, the company has found that more corporate videos are being shot on mobile phones and video conference calls.

"Compared to other APAC markets, companies in Hong Kong used to lag behind their peers in leveraging videos for business activities. Since the pandemic, we have noticed that they are catching up by integrating videos into their everyday operations, such as internal and external communications, training and sales activities," said Sophie Selby, Shootsta Hong Kong Representative and Business Development Manager.     .

Corporate video production has traditionally required at least significant five figure US dollar investment and professional technical expertise to produce a professional and high
quality finished video. The game has changed in recent years where more people now have access to high-quality digital cameras in their mobile phones to produce full HD videos.

Advances in technology, such as AI-powered video production solutions like Shootsta elevate and Shootsta Cast, have lowered the technical barriers to entry and also driven down costs. Professionals from HR, marketing and sales departments can film videos on their mobile phones, and have them professionally produced in less than three minutes and at an affordable cost.

Shootsta Hong Kong's Creative Producer Lorraine Gracia shared some important tips and tricks for video production and mobile filming:

Designing stage:
- Set a goal
- Know your target audience
- Stick to one single key message
- Include call to action

Producing stage:
- Pick a good location
- Make sure the subject is well lit and light evenly
- Capture great audio
- Frame the subject
- Shoot plenty of footage for cut-aways
- Record and review
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