Liverpool beauty salon launches Facials for Fellas
Featuring 16 year old model and performing arts student Theo Rose as the face for the campaign, has launched a Facial for Fellas, where men are encouraged to visit the popular salon in Liverpool to ensure they don't miss out on pampering themselves.
According to research, nearly half of all men aged 18-25 have booked a beauty treatment, with professional massage and hair removal being the most popular choice. The UK's male skincare and beauty market is worth a staggering 16 million with experts estimating it will rise to 24 million in the next 3 years.
Owner Jackie Rose said, "Here at the Treatment Rooms we recognise the importance of male beauty treatments. Beauty is not just for women, everyone wants to look and feel good. Our C+ Energy Facial For Men will leave your whole body relaxed and your skin fresh and energised.
The benefits of regular facials are so much more than just your usual skincare morning routine, our skin is a living and breathing and the biggest organ in our bodies. It is often said "we can trade our cars for a better model but not our skin" therefore if you invest in your maintenance your skin will look and feel better for longer. It is highly recommended and now practiced that a monthly facial or at the very least a facial as each of the four seasons change is booked and experienced. Your face is the first thing people will see especially online.
While shaving and face care products continue to account for over 50 per cent of the male grooming market, new categories such as body care and hair care are also fuelling the growth as men feel the pressure to be selfie ready
Jackie added "Gone are the days when men felt awkward or embarrassed for visiting a salon, but there is nothing wrong with being a metrosexual man to look and feel your best".
Theo Rose said, " I have used skincare products since I was 13 and I have never shaved, I used facial waxing. It is important for men of all ages to looks after our skin and bodies and you're never too young or old to start."
The Treatment Rooms Facial for Fellas comprises of a full skin consultation then heated pinders that warm and relax the body, cleansing, exfoliation, extraction if needed with specialised serums to treat your area of concern such as anti ageing then follows a shoulder, face and scalp massage which precedes a specialist face mask, moisturiser and eye care before homecare advice please allow one hour for your treatment.
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