PascualLove Live at 75! Part 1
Bea Alonzo, Heart Evangelista, Ben & Ben, and Chico Garcia plus more guests and the launch of an anniversary MTV highlight PascualLab's 75th digital celebrations
"Care Begins with Family"
On May 26, exactly 75 years since PascualLab was launched, one of the most trusted pharmaceutical companies¹ will look back to where it all started and what is at the core of it all – family. Capturing this familial care in music and video is the launch of "Walang Kasing" which captures PascualLab's legacy of love.
The campaign #PascualLove, through the music video, emphasizes the kind of love that can only come from the family. For PascualLab, this love is manifested in the products it produces for Filipino communities, as well as in each endeavor it undertakes — from pursuing purposeful health innovations, to nurturing employees whom PascualLab calls Family Members, to serving the health needs of Filipinos.
Accompanying the night of nostalgia is also present-day music from one of the top artists of the Philippines and internationally known – Ben & Ben.
The 9-piece band, led by brothers, vocalists, and guitarists Paolo and Miguel Benjamin, is one of the most celebrated artists for having risen to the top of the industry in a span of 4 years for rhythm that touches the soul and lyrics that capture raw emotions, to the accompaniment of eclectic music.
Ben & Ben was the perfect choice for PascualLab's 75th as the band is a family of their own who call themselves a family band or "famband" composed of twin brothers Paolo and Miguel Benjamin on acoustic guitars and vocals, Agnes Reoma on bass, Poch Barretto on electric guitar, Keifer Cabugao on violin, Pat Lasaten on keyboards, Toni Muñoz and Andrew De Pano on percussions, and Jam Villanueva on drums, who perform songs of love and positivity, values that the PascualLab Family believes and espouses.
On May 26, Ben & Ben will make viewers reminisce with their greatest hits such as "Maybe The Night"; trigger emotions with their stirring performances of "Leaves" and other notable songs; and speak of love on many planes with "Araw-araw". #PascualLoveLiveat75 will be one for the books for Ben&Ben plus their fans too as the band will also mark a first, during the same night.
¹IQVA 2020 Data
Marianne Johanna Ferrer De Vera
Page Updated Last on: May 12, 2021