Have content marketers thrown in the towel?
Typeset releases State of Writing 2021, a global study into writing effectiveness
That's the key finding in Typeset's State of Writing 2021, produced in partnership with Mantis Research.
You can find the full report here: https://typesetcontent.com/
It's the second year Typeset and Mantis have produced the State of Writing report, which sets out to discover where business communicators – marketers, communications professionals and small-business owners – are experiencing success and where they are falling down in their writing projects. The purpose of the research is to learn what separates the best writers from those experiencing less than satisfactory results and to share these findings with the wider business community for everyone's benefit.
"The findings this year prove that achieving success with written content is not easy, regardless of how much experience you have," Sarah Mitchell, co-founder of Typeset says. "The good news is, despite a disruptive year with Covid-19, content marketers say they feel optimistic and energised about the future."
Other stand-out findings from the research include:
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