CTS College Offers a Well-Designed Certificate Course in Brand Management

By: CTS College of Business & Computer Science LTD
MONTROSE, Trinidad & Tobago - March 22, 2021 - PRLog -- Organisations employ various techniques and strategies to boost the perceived value of their services and products in order to improve their bottom line. Branding has become an integral part of a company's success as it delivers a point of differentiation and enhances reputation and recall. However, branding requires a comprehensive and clear understanding of concepts and their application. This is why CTS College offers a certificate in brand management for students and professionals in marketing, sales, and management.

This course is ideal for entrepreneurs, business owners, merchandisers, brand managers, performing artists, vloggers, bloggers, and anyone who is working at enhancing brand association. Students who enrol for this course need to know the fundamentals of business and should have some computer knowledge. Further, to truly benefit from such a course, students should have a creative bent of mind, as branding often requires out-of-the-box thinking and innovation.

The spokesperson for CTS College said, "Our certificate in brand management is spread over eight weeks. Every week we tackle specific topics, starting right at the beginning for students who are unfamiliar with this field of study. We have made every effort to keep the course relevant to current times. For example, we introduce our students to branding strategies and growth initiatives that can be used during Covid-19. We are aware that many brands took a hit during the pandemic and require help to get back on track."
Apart from topics such as brand identity, value proposition, unique selling points, brand auditing, social responsibility, brand leveraging, consumer feedback, and more, CTS College also focuses on personal branding and social media. From famous personalities to corporate brands, almost everyone uses social media to build their presence and position in the marketplace. After earning a certificate in brand management, students will know damage control strategies and how to successfully use platforms such as YouTube, WordPress, Pinterest, Twitter, Instagram, and Facebook, to promote business objectives and goals.

At the end of the course, students are normally given a final project to do where they need to design and analyse a strategy for brand development. The goal of this project would be to test whether they can apply the insights, tools, and methodologies learnt in a practical scenario. CTS College understands that mere theoretical knowledge is not sufficient to excel in real-life situations. Thus, they equip students with practical skills that they can use at the workplace.

For more information please visit https://www.ctscollege.com/certifications/professional-de...

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Tags:Brand Management
Location:Montrose - Chaguanas - Trinidad & Tobago
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