citizenM carves out plans for greener future

Hotel brand targets social goals and sustainability innovations for development, operations
By: citizenM
AMSTERDAM - March 18, 2021 - PRLog -- citizenM – the award-winning Dutch lifestyle and hotel company – has announced its ongoing commitment to its existing environmental, social and governance (ESG) activities, which the company has accelerated in the past year. As the brand expands its portfolio across Europe, Asia and North America, it focuses on its environmental and social vision and goals – 'influencing positive change in a world where we are simply guests,' as citizenM's leaders have said.

To achieve key ESG priorities, citizenM has announced it will future-proof all hotels while creating greener, healthier and more sustainable buildings. By using smart, sustainable design and construction, and by optimizing energy use in every hotel – whether Seine-side in Paris or the tallest building in New York's Bowery – the affordable luxury hotel leader continues its commitment to environmental goals.

Benchmarking for better

For outside verification of progress, each year citizenM participates in the third-party GRESB assessment, the global benchmark for real estate and, more recently, infrastructure. It has covered more than 96,000 assets and 540 infrastructure portfolios – and over 100 investors use this data to steer the industry towards a more sustainable future.

Taking part in the GRESB assessment means citizenM can align with ESG standards and grow as a positive, sustainable brand while benchmarking itself against leaders in the real estate industry. It's working, too: The year 2020 saw citizenM jump over 25% in their score compared to 2019 for the GRESB standing investment benchmark report. citizenM also placed third in its peer group in the GRESB development benchmark report, a new category introduced in 2020.

Intelligent, sustainable buildings

Combining conscious design and construction with efficient operation to create green buildings is a major step towards reducing citizenM's impact on the planet. In the long run, green buildings are better for the environment, employee health and guest wellbeing, says the company.

Highlights for citizenM in 2020 included receiving the U.S. Green Building Council's LEED Gold certification for citizenM's Boston, Washington DC and Seattle hotels. In Europe, citizenM Amstel Amsterdam joined citizenM London Shoreditch in receiving the Outstanding BREEAM certification for construction – the highest level – while Tower of London was awarded the Excellent BREEAM certification. In the Netherlands, all four hotels were recertified under BREEAM, the leading international sustainability assessment method.

In addition to green building certifications and furthering actions on operating sustainably, citizenM has proudly closed the largest-ever hospitality financing package under the U.S. DOE Commercial Property Assessed Clean Energy (C-PACE) program, awarded for energy efficiency, renewable energy, water conservation, electric vehicle charging and resiliency projects, has been authorized during 2020 by some U.S. cities and states.

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Chris Sullivan
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