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Summit Technology Group Innovates Weather Reporting with ATMOS
Summit Technology Group releases update to ATMOS providing broadcasters with comprehensive weather reporting and EAS replacement.
In the product's most recent release, Summit Technology Group unveiled a host of new features. Foremost on the company's list is the new IPAWS integration which provides radio and television broadcasters with more natural-sounding emergency alerts for their audiences.
Stations that choose to ignore optional EAS alerts can instead provide an unobtrusive, natural-sounding announcement in its place to convey the same message. Furthermore, users can use ATMOS' advanced scripting language (known as ATMOS Markup Language) to create scripts that suit their station branding and include their station name or slogan. When integrated with automation, the product can produce an alert announcement and gracefully insert it into the playlist.
"Our intent with the IPAWS integration was to improve public safety in creating emergency alerts that deliver the message without the proverbial robotic voice and are delivered without preempting a station's programming,"
For the past five months, Summit Technology Group software engineers Jake Garza and Ravi Tripathi have worked closely with the Federal Emergency Management Agency (FEMA) to implement the interface needed to receive IPAWS alerts. The core of the interface is a cloud-based process that is hosted by redundant, geographically-
Summit also announced the addition of the Sponsor Manager which provides the user an intuitive tool to manage commercial advertisers and non-commercial underwriters and appending their message to weather reports. The new tool allows a user to create a sponsor, write a script, schedule the message and even track the number of times the weather report was performed. This is important considering each weather report may be aired numerous times an hour as prescribed by a station's format and audience behavior.
"Adding a sponsors' message to a weather report isn't a new concept for the industry," says Stewart, "but the environment we designed to easily edit, synthesize, and schedule these messages is where we have focused our innovation."
Continued here: https://www.summittechgroup.com/
Summit Technology Group
3261 Orchard Lake Rd Keego Harbor, MI 48320