GRI Connect – 2021 : A Year to Build

By: GRI Tires
COLOMBO, Sri Lanka - Jan. 21, 2021 - PRLog -- As we step into a new year, this week's GRI Connect brings you a message from Mr. Prabhash Subasinghe, MD of GRI, on our focus in 2021.

Our fortitude drove the way we interacted with society and the way we managed our relationships with our stakeholders. GRI showed an incredible amount of resilience in all facets.

In March 2020, a critical moment of truth dawned as we saw what was happening around the world, wondering how long we could survive. When I now reflect, I realize we not only survived but thrived. I am proud to state that we never closed our manufacturing plants, even during the two-month lockdown in Sri Lanka. We continued operations and served our customers due to the resilience we had built within GRI.

I think we have been an exception to the rule, especially when we see many large companies in Sri Lanka and around the world struggle to maintain their footing. I think we have proven COVID-19 resilience in its truest form. From the way we connected internally and externally to uninterrupted business continuity, we worked hard towards an exceptional outcome in 2020.

The first thing we did was to prepare for the unexpected in advance. In January/February 2020, we were fortunate to foresee some of the worldwide disruptions that would ensue and worked swiftly to get ahead. We looked at everything from cash conservation, operational continuity, logistics, securing raw material, shipping orders, etc. We gathered information required to make fast decisions and had contingency plans for every aspect of our operations that bring GRI's products to life.

The second aspect was connectivity. GRI prides itself on close connections with our people and our customers, conducting business with a personal touch. This is very important to us and is a part of our success. We connect deeply with customers, spend time to understand their needs, and have built relationships that continue for decades. We adapted quickly to the new normal and sustained these connections with our customers. Surprisingly, we are now better connected than ever before due to technology but miss meeting in person.

Our goal during this crisis was a simple one – to get to the other side. We set out to survive but ended up thriving.

We have diversified our business, growing from the material handling business to the agriculture tires ( and the construction tire business in 2018. The global agriculture tire market is a $10 billion business and GRI comes with a wealth of expertise and heritage. I would firmly say that the next decade is filled with growth opportunities for GRI Tires (

Gayathrie Dissanayake
Tags:GRI Tires
Location:Colombo - Colombo - Sri Lanka
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