Why You Must Have A Product Funnel To Build A Successful Online Business

KAHULUI, Hawaii - Dec. 24, 2020 - PRLog -- When you start an online business one of the things you want to do is earn an ongoing income. In order to do this, you must have a product funnel. There are a lot of different opinions out there about product funnels and I'm going to share my experiences with setting one up quickly and easily.

Picture an upside-down pyramid, with the largest area at the top and the tip of it at the bottom. At the top of your pyramid will be all the people that want more information from you - the prospects. They are just visitors at this point, because they have not joined your list or asked you for more information. You set up a site, typically a WordPress blog, and offer a free gift in exchange for their name and email address. They have entered your product funnel at this point, even though they have not purchased anything.

You are going to offer these people entry level products right away so you can find out whether they're going to convert from prospects to customers. This first product may sell anywhere from seven to ninety-seven dollars, depending upon the niche you are in.

At the very bottom of this pyramid is your highest level and most expensive product. In my case this is a one-year long mentorship program that sells for five figures, but you will create a product or program that feels right for you at this time.

In between your entry level product and your highest-level product will be a series of products that help your client to move forward with whatever you are helping them with. When it comes to the creation and marketing of these different products, you can do it over the course of a few months or a few years. The main thing is taking action now and remember - you can revise/update later. Be sure to include a membership site in there somewhere so that you will have built in recurring income.

Do not feel as though people must work their way through your funnel in order to purchase your most expensive product. Make your product funnel so that people can enter at any different point along the way. Meaning, they can even enter at the bottom tier without having any prior purchases. In order to have a successful business, you must spend the time to put together a product funnel. For more info, visit us https://funnelpricing.org.