Meliá hotels in Orlando reinvents itself connecting with the Hispanic community and establishing COVID safety guidelines

By: Haciendo Negocios & Stand Out Consulting
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Melia Hotel Orlando Celebration
Melia Hotel Orlando Celebration
ORLANDO, Fla. - Dec. 16, 2020 - PRLog -- The hotel industry worldwide is one of the most affected by the pandemic. However, there are those who have managed to turn it around and use the situation to reconnect with the local public, reinvent themselves, and even turn disadvantages into strengths. This is the case of Meliá Orlando Celebration, a vacation hotel located near Disney, and that until the pandemic focused on family trips for visitors to the famous Orlando theme parks.

Its capacity as a smaller, boutique-style hotel has become one of its advantages during these times as people avoid places that are masified. The work of introspection and analysis, as well as a detailed health plan and activities for the community, has made them one of the favorite hotels for the Hispanic community in Florida.

"The pandemic allowed us to look inward, see who we are, and reflect on how the community sees us. Understanding our capabilities and the needs of the consumer has led us to position ourselves here," stated Antonio Báez, Senior Director of Operations at Meliá USA.

One of the keys to Meliá Celebration's success has been connecting with the local Hispanic community. "We are a hotel of Spanish origin with many Hispanics among our staff. It was logical and natural to identify our roots and connect with this audience since it is and has always been part of who we are," said the Director of Operations. "Also, for us, the first thing is the health and safety of our employees and those who come to the hotel. Entertainment is important, but without proper sanitation, our guests and clients would not feel comfortable," continued Antonio Báez.

Actually, in collaboration with Bureau Veritas, Meliá Hotels International has launched the Stay Safe with Meliá operating guide complying with the most demanding health and hygiene standards, without giving up the experience that characterizes the comforts of its hotels. These measures are part of the Meliá Orlando Celebration strategy for success.

These measures go beyond cleaning or disinfecting and include limitations even on the number of rooms that may be occupied at the time.

The hotel is also a national and international favorite with some of the best ratings in the industry, obtaining the Walt Disney World Good Neighbor Hotel and Travelers' Choice 2020 certificates.

Meliá Celebration Orlando's vision for 2021 includes continuing with the highest standards of health and hygiene while increasing business and entertainment options for the local community and its connection to the Hispanic community.

For more information about the hotel, reservations or events at Meliá Orlando Celebration, contact the Meliá Orlando Celebration team at 407-964-7000 or on their website


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