The forced transition to distance working has changed companies' approaches to IT consumption

LONDON - Dec. 2, 2020 - PRLog -- In countries with low cloud penetration, the restrictive measures have created a steady trend of transition to the cloud, and it is not a temporary solution, but a new business framework. In particular, Softline forecasts annual business growth in the cloud segment that is ahead of plan. The services and software for teamwork and remote access security also continue to demonstrate high growth rates.

'Softline annually increases its cloud segment volume by 50% on average. In two quarters of 2020, we doubled our performance indicators as compared to last year. Due to a large influx of new customers, and the changing needs of existing customers, we have had to increase the capacity of our existing data centres ahead of schedule, and this is taking into account the fact that we were already preparing for a growth in requests,' Yuri Novikov, Head of Cloud Business Development at Softline, says.

'In countries where increasingly stringent measures have been taken against the background of a sharp increase in COVID-19 incidences, the demand for Microsoft services is growing. In some European countries, Latin America, India and Russia, there has been explosive growth in the use of Microsoft collaboration tools, primarily Teams, cloud storage and Microsoft Remote Workplace tools in general. In the first quarter, Microsoft sales increased by 30 per cent due to demand for cloud solutions. In the second half of the year, we also observed a significant growth. In September 2020, Softline received Microsoft's expanded specialisation in digital transformation and change management – Adoption and Change Management Advanced Specialisation (ACM). Today we are able to significantly transform the customer's business processes within three to four months, to increase the efficiency of communication and collaboration within the company,' says Andrey Blagorazumov, Director of Microsoft Business at Softline.

'When it comes to existing Softline customers, they have now been able to fully experience the benefits of cloud services, especially cloud infrastructure flexibility. In Latin America, quarantine has dealt a severe blow to the economy, and some companies are still in crisis. Those companies that have transferred infrastructure services to Softline in the private cloud format have been able to save on existing infrastructure operating costs. A small share of our clients (no more than 5%) suspended their work for the period of quarantine measures and reduced capacity consumption while maintaining their infrastructure ready for operation. We preserved those partnerships, and as soon as they decided to resume their activities, we were able to do it without time and data losses,' Yuri Novikov adds.