Event Promotion Tips with Ismail Sirdah
Learn how to be a successful promoter with the entrepreneur and business owner Ismail Sirdah. If you don't have a marketing plan in place, your incredible, well-executed event may be catering to empty seats.
IDENTIFY YOUR GOALS
Ismail Sirdah describes event promotion as the practice of using different marketing strategies and channels to get the word out about your event and drive attendance or registration. Once you've decided on a goal, you can start building your marketing plan and ensure that everything you do ties back to this goal. Additionally, you will want to think about your target demographic. Where are they located? What are their interests? The choices you make regarding demographics and psychographics will affect the platforms you choose to focus on. Business event? Focus on LinkedIn. Fundraising event? Focus on Facebook.
HAVE A WELL DEVELOPED PLAN
Secondly, Mr. Sirdah explains that your event marketing and promotion need to seamlessly fit into an integrated plan or coordinated campaigns across different marketing channels. Whether you're focusing on traditional print media, digital media, or both, your event brand should be recognizable through every touchpoint, and as a result, convert. This means using the same visual and verbal language throughout your marketing.
ENSURE YOUR INFORMATION IS SEO FRIENDLY
Next, Ismail Sirdah suggests optimizing your page for search engines (SEO). One of the first places that people go when they are looking for something to do? Google. The better your event listing and/or website incorporates search keywords that people may use to find your event, the better it will rank on their results. You might consider off-page SEO as well, posting your event on external pages with links back to your website—this contributes to a higher ranking on Google.
Whether you're investing in brochures, flyers, out-of-home advertising, or digital initiatives, you might want to consider building anticipation before the official launch. You can encourage engagement by asking participants to share the contest on their stories, on a post, or with a friend.
ENHANCE YOUR VISIBILITY
Lastly, Ismail Sirdah (http://www.ismailsirdahbusiness.com)