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CampaignTester & Target Media Partner To Offer AI Powered Emotion Analysis Software
Two Powerhouses Collaborate to Bring Disruptive AI Audience Insight Platform to the Market.
"Emotions influence everything we do. From how we make decisions to how we shop and interact with brands," said John Bowser, Target Media President and CEO. "Our client and agency partners worldwide will benefit from using these advanced technologies to accelerate growth, strengthen market position, and better maximize their media investment. Brands, creative agencies, and market researchers can now easily deploy on-demand focus group tests that produce true quantitative data to help amplify content to be even more effective."
"We're extremely pleased to be partnering with Target Media to utilize our AI-driven EmotionTrac technology to offer to their clients and partners," said Aaron Itkowitz, CEO and founder of CampaignTester. "By utilizing our software, brands can quickly and conveniently measure consumers' engagement and emotional responses to Video Ads and TV Commercials, resulting in improved performance on their media spend.
Target Media / Target Digital is a leading provider in delivering real-time insights that transform the way leading media agencies and enterprises make marketing decisions. The Target platform enables anonymous audience planning, data centralization, and innovative omnichannel cross-device advertising solutions. Target Media is a full-service digital media and marketing firm, with national and worldwide reach.
CampaignTester has created patented powerful technology for measuring audience engagement and emotion. Video testing is deployed through a mobile app where panel audiences participate in a contactless environment. Data is collected and actionable intelligence is delivered to the client's dashboard. It is an on-demand focus group that produces true quantitative data where results are delivered within hours.
For information regarding Target Media, please contact DeniseT@targetmediausa.com or call her at 717.422.6452.
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