Black Woman-Owned Business Successfully Creates a New Blueprint and Pivots During the Pandemic while Assembling a Powerhouse Team

Creating Jobs and Opportunities for other Business Owners & Freelancers
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The Purpoint Group
The Purpoint Group
NEW YORK - Aug. 6, 2020 - PRLog -- New reports have been released that 40% of Black-owned businesses will not survive during this pandemic. Karlet Hewitt, the Owner of The Purpoint Group is well aware of these new statistics and made the decision to do the opposite; she decided to pivot and build a powerhouse team in the middle of a season when many business owners are having to make hard decisions.

Hewitt, an Events Management Specialist, Project Manager, and all-around Operations genius knew as a full-time Entrepreneur, Mother, and leader she needed to set the tone and position her business to still be able to thrive during these unique times the world is living in. As a self-taught coder and already someone who is passionate about the tech industry, she found herself assisting individuals to create and run entire Virtual Summits and Conferences. As many of these events were scheduled to be in person, they made the decision to go virtual and The Purpoint Group was there to guide them every step of the way.

"2020 has indeed been a year of perseverance. I'm thrilled about the opportunity to be of service to small business owners during this time to foster community engagement with their clients and supporters while increasing their revenue. Providing opportunities for other entrepreneurs and freelancers while producing online conferences and virtual summits with 30+ speakers during a time like this is a blessing within itself," states Hewitt.

As there is no sign to when large LIVE events will start to happen again, Hewitt has been able to create an online space for meaningful gatherings, removing the frustration from the hosts and creating opportunities for them to further monetize their events in this new digital space. Hewitt adds, "It's so important that business owners are fully utilizing the resources that are available to them.  My goal is to bring my clients results, and I'm looking forward to serving them long after the pandemic subsides, and technology continues to evolve in this digital age." As the new look for events are online, there are still key individuals that are needed to execute everything that is required to run a seamless event and The Purpoint Group has been able to create a new team of 10+ to serve. At a time where many are dealing with uncertainty and maybe questioning keeping their business open, Hewitt is a beacon of light that it is possible to pivot your business and not become a part of the 40% of small businesses that will not survive.

For more information on The Purpoint Group, please visit

To stay connected with them and Karlet on Instagram, please make sure to follow @thepurpointgroup and @karlethewitt. For media inquiries, please email

About Karlet Hewitt:  Karlet Hewitt is an Entrepreneur who has positioned herself as a top connoisseur in business development and strategy. Coupled with her deep reservoir of experience and skill, her commitment to exceptional results is unwavering. As the founder of The Purpoint Group, Hewitt provides sound counsel to a wide range of clientele in the entertainment, medical and lifestyle industries.


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