PSXDigital's Trade Appraisal and Market Pricing Tools Empower Powersports Sales Teams
PSXDigital, a powersports industry marketing leader, has debuted powerful trade appraisal and market pricing tools designed to empower sales teams, streamline the sales process, and simplify success.
By: Jen Schrader
Perhaps the most significant benefit of these tools is the ability to remove emotion and sentiment from the trade. Dealerships are able to utilize accurate, factual data from their store history, rather than basing decisions on how a salesperson "thinks" a similar trade was handled in the past.
Another advantage is a seamless customer experience. With PSXDigital's platform, sales teams are able to log trades and offers, eliminating confusion and speeding up the sales process immensely. Salespeople can see every detail regarding a trade, including offers by coworkers, notes on trade condition, and who made the last offer.
An additional plus offered by PSXDigital's platform is accuracy in trade condition. It is not unusual for a deal to take several days to close. During that time, the buyer might ride their trade-in, incurring additional damage and reducing its condition. However, it's often impossible for sales staff to pinpoint exactly what damage is new when presented with the trade days after making an initial offer. With this platform, salespeople can take pictures of the trade when the offer is made and append those photos to the customer's file for later reference.
Finally, Market Pricing, KBB, and NADA are great guides, but NADA and KBB do not actually deal in powersports equipment. PSXDigital's platform pulls data from multiple authorities within the dealership's immediate area, helping to ensure accurate offers on trades.
To learn more about PSXDigital or the company's innovative tools for powersports dealerships, visit https://psxdigital.com.
About PSXDigital: PSXDigital is a leading digital marketing company delivering cutting-edge solutions to dealer-partners in the powersports, boat, and RV industries. PSXDigital developed the world's first CXMAi (Customer Experience Management powered by AI) platform to help powersports dealers connect with their audience and deliver an ideal customer experience to drive more sales.
Corporate Marketing Director