Brooks Bell Announces New, Free Version of A/B Testing Management Software illuminate®
Updated Software Integrates with Adobe Target and Adobe Analytics
By: Brooks Bell
RALEIGH, N.C. - June 10, 2020 - PRLog -- Brooks Bell, the technology-enabled agency dedicated to helping global brands build remarkable customer experiences through conversion rate optimization and personalization, today announced that the overhauled version of its experimentation program management software, illuminate®, is now generally available for free. illuminate helps optimization program leaders store, share, manage and learn from their testing and conversion rate optimization programs. Out of the gate, illuminate fully integrates with Adobe A4T to make it easy to connect and access Adobe Target and Analytics test data within the tool.
"We created the original version of illuminate 7 years ago when we realized there wasn't a product on the market that helped experimentation teams organize and improve their programs," said Greg Ng, Brooks Bell CEO. "illuminate is our response to that need, and our newest version incorporates the feedback and learnings from the thousands of tests that our team and clients have input into illuminate. It's our most powerful, most insightful solution yet, and we're thrilled to be able to offer it for free so that all testing teams can benefit."
illuminate solves the main challenges that plague optimization programs:
To find out more about illuminate, visit the website at https://www.brooksbell.com/
About Brooks Bell Inc. Founded in 2003, Brooks Bell is a technology-enabled agency focused exclusively on solving complex business problems through experimentation for enterprise brands. We've spent the last 15 years building world-class optimization programs and helping companies leverage data and technology to deliver a better customer experience. All of our engagements are focused on generating consumer insights that can be utilized throughout organizations. We enable teams to take full ownership of their testing, personalization and analytics programs to become masters of their own experimentation success. www.brooksbell.com