Forever 21 Partners with Performance Branding Company WITHIN

WITHIN's team will manage the fashion brand's Performance Branding needs including content production with video & landing pages and media management across social media and search platforms.
NEW YORK - June 8, 2020 - PRLog -- WITHIN, the world's first Performance Branding company today announced its new partnership with Forever 21, the go-to fashion retailer for the latest trends. This partnership is the next step in Forever 21's renaissance, following closely behind its recent acquisition by brand development company Authentic Brands, Simon Property Group, and Brookfield Property Partners as well as the appointment of new CEO, Daniel Kulle, who worked at Hennes & Mauritz AB (H&M) for more than two decades prior.

WITHIN will integrate into Forever 21's marketing organization as the brand revamps its ecommerce business. WITHIN's team will manage the fashion brand's Performance Branding needs including content production with video & landing pages and media management across social media and search platforms.

"With everything that's going on in the world, Forever 21's goal is to become a more open-minded brand, aligning with our customers' mindset and being more socially responsible,"  said Forever 21 CEO, Daniel Kulle. "Partnering with a forward-thinking company like WITHIN will help us connect with the kinds of conscientious consumers we want to do business with."

The WITHIN team will report directly to Forever 21's Global Head of Ecommerce, Kevin Diamond.

"Forever 21 is an amazing brand with high awareness and a great history. It is exciting to be here in partnership with the team during a critical point in the brand's history. There is a lot of work to do, but with the team in place at Forever 21, I am confident we will be able to reach new heights together," said Joe Yakuel, Founder and CEO of WITHIN. "At WITHIN we approach every facet of marketing with a data-driven, test-and-learn mentality. We see the biggest growth opportunities when we have great partners who share the desire to grow and be challenged. In partnership with the Forever 21 team, we will leverage their deep understanding of their customer base and ability to set trends with merchandise to power smart media & content strategies that will maximize growth."

WITHIN partners with brands across retail, technology, food & beverage, and financial services verticals. Its partners include global brands like Nike, Facebook, Anheuser-Busch, and Spanx to disruptors like Thousand Fell, Purple, and Techstyle.

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WITHIN is the world's first Performance Branding company. WITHIN collapses the funnel between performance and brand to unify marketing objectives, targets, and strategy. Partnered with a brand's unique value proposition, WITHIN's integrated media and personalized content solutions are designed to maximize growth. For more information visit

About Forever 21

Forever 21 continues to be a fashion industry leader with a mission to make the latest trends accessible to all. F21 persists on staying ahead of innovation and providing styles and fit that our customers love. Now a part of Simon Property Group, Brookfield Property Group, and Authentic Brands Group with a global retail footprint in more than 100,000 points of sale across the luxury, specialty, department store, mid-tier, mass, and e-commerce channels. F21 will continue to set the same high standards as it's always had. For more information visit

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Tags:Fashion, Search Advertising, Social Media Advertising, Facebook, H&m, Nike
Industry:Advertising, Apparel, Business, Fashion, Marketing
Location:New York City - New York - United States
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Page Updated Last on: Jun 26, 2020

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