New ActivePipe Experience for Qualifying Leads, plus Managing Increased Web Traffic
Email marketing insights for agents seeing more digital traffic than ever
"Email is a pillar of every successful marketing strategy," said Byron Hughey, a Realtor with TT Sotheby's International Realty Washington, D.C. "ActivePipe has been incredibly successful in creating an environment that allows agents to create great email marketing strategies."
This announcement coincides with current data trends ActivePipe is seeing in the digital traffic space. As more Americans comply with safer-at-home orders, an unforeseen opportunity has presented itself for agents. In a recent article for Forbes, CRO Mike Feller explains:
"This creates a huge opportunity for real estate agents to take back their traffic. People are likely hungry for news. I've found that despite a drop in new listings, our customers are actually sending more emails than before."
This unique scenario gives agents the chance to curate their email content, and do so by using email analytics that drive conversions, and conversations. The Lead Qualify Program outlines key ways agents can use this current spike in web traffic to their advantage, and create new conversations with their networks.
The program is a curated content journey designed as a 60-day cycle. It begins with a discovery survey, which leads the customer through a friendly qualifying process that helps the agent determine what types of content to deliver. Once discovery has been established, ActivePipe's automated email marketing platform, combined with the customized Lead Qualify journey, builds an experience specifically for the client that includes requesting CMAs, scheduling private showings, newsletter sign-ups, price change reports, and more.
"This journey not only reengages old leads, it helps build new relationships between agents and their networks," said Mike Feller. "As this is a very unique time in history, our goal is to use the data we are getting right now - increased web traffic, increased email sends, increased digital communication - to help brokers and agents continue to build their businesses."
ActivePipe helps real estate agents to know which prospects to call next, based on their behaviour with your content. Cut through the noise and make easier calls by focusing on the topics your prospects are engaging with. It allows you to get your marketing done in minutes with a smooth, drag and drop email builder and pre-built customer journeys to set your business up for optimal conversions. Help your team get back to basics and never miss an opportunity.